Seminole State College of Florida partnered with UF Online, the University of Florida’s online baccalaureate degree program, to offer Associate in Arts (A.A.) graduates an easy transfer option with the Start a Raider, Finish a Gator pathway program. It is an opportunity for first-time-in-college students to affordably obtain their associate degree at Seminole State and then transfer to complete their bachelor’s through UF Online.
WINNER: 2020 Communications & Marketing Commission Awards, Association of Florida Colleges
VIDEO
We created this video to share the success story of Emily Sorace, who participated in the Start a Raider, Finish a Gator university transfer pathway program. I provided art direction during creative concepting/storyboarding, filming, and editing. Video Credit: Kirk Duda
PAID DIGITAL
We ran paid digital advertising on social, programmatic display, OLV, and paid search to target prospective students based on life events, keyword searches, viewed user content, and web browsing behaviors.
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BROCHURE
This piece includes a custom pocket folder with an eight-page stitched brochure and nine, two-sided inserts. The folder has spot UV coating on the front and back to highlight the program logo. This brochure won gold in the 2020 Communications & Marketing Commission Awards, Association of Florida Colleges.
DIRECT MAIL
I designed and facilitated the print production and mailing of 3,500 direct mail postcards to graduating high school seniors with targeted messaging for first-time-in-college students promoting the program.
OOH
Campaign creative was featured on billboards throughout Seminole County, FL to aim top-of-funnel marketing to raise brand awareness among prospective students interested in the transfer pathway.