TV/OTT COMMERCIALS
The “Go For It” campaign includes a set of television commercials promoting Seminole State’s RN-to-BSN, Information Systems Technology/Cyber Security, Business and Construction programs and degrees. I led planning and facilitation for pre-production, production, and post-production efforts. Providing brand and creative direction throughout the process, I collaborated with student talent, videographers, and production crew. Film Credit: Studio Say So
WINNER: 2022 Communications and Marketing Commission Awards of Excellence, Association of Florida Colleges
RADIO & STREAMING AUDIO SPOTS
Corresponding audio spots were also produced to promote the campaign through broadcast radio stations and streaming audio channels.
30-second:
Spot 1: Cybersecurity
Spot 2: Nursing
Spot 3: Business
Spot 4: Construction
15-second:
Spot 1: Go All the Way
Spot 2: Go Close
Spot 3: Go For Less
Spot 4: Go Here Go There
DIRECT MAIL
I designed and facilitated the print production and mailing of a 6-part series of direct mail postcards to over 5K graduating high school seniors with targeted messaging for first-time-in-college students promoting the campaign.
PAID DIGITAL
We ran paid digital advertising on social, programmatic display, OLV, and paid search to target prospective students based on life events, keyword searches, viewed user content, and web browsing behaviors.