MARISSA COLLECTIONS BOX MAILER

I created a direct mail piece that was in fact, a box of cards, to reach Marissa Collections' target audience. Each card depicted a piece of custom jewelry available at Marissa Collections in Naples, Fla. This marketing piece was very well-received amongst the clientele.

WINNER: 2015 American Graphic Design Awards, Graphic Design USA

FORTUNE COOKIE BRAND AWARENESS CAMPAIGN

The objective of this campaign was to create brand awareness in the community. I facilitated the design and production of four fortune cookie slip designs promoting Seminole State College. These slips were included inside packaged fortune cookies (100K) and distributed in Asian food restaurants across Seminole County, Fla in Jan.-Feb. 2024.

BRAND LIFT SURVEY RESULTS:

• 41% of respondents started a conversation about Seminole State College

• 19% of respondents searched “Seminole State” online

• 6% of respondents shared an image of the slip via social media (Meta, Snapchat, TikTok)

• 9% of respondents shared an image of the slip via text messaging

FOXTROT SOAPS BRANDING & PACKAGE DESIGN

Creating the brand identity and packaging design for Foxtrot Soaps has been so much fun. There was a strong thought process behind the specific buyer experience I wanted to achieve with the overall look and feel. From the tonal scheme to the paper choices and packaging texture, all aspects where equally weighed.

WINNER: 2016 American Package Design Awards, Graphic Design USA

DIRECT MAIL CAMPAIGN

At St. Matthew’s House (a non-profit that provides housing for the homeless, provisions for the food insecure, and comfort for the addicted and suffering), it’s all about the people – those who need hope and those who provide it. From my first meeting with the client, I knew right away that the direct mail piece needed to feature portraits of those affected and their success stories. I worked in collaboration with the St. Matthew’s House team, including a staff coordinator and freelance photographer. The four-piece direct mail campaign yielded a 24% increase of solicited donations for the non-profit organization.